NEW YORK, NY (December 22, 2015) – ListenFirst Media, the premiere analytics company that measures digital and social signals across more than 40 online channels to identify actionable insights that drive business performance, today announced the addition of Pinterest to its analytics suite. ListenFirst’s offering builds off of Pinterest’s new application program interface (API). The ListenFirst platform layers the analysis on top of the Pinterest Developer API to monitor how users interact with Pinterest’s 50 billion+ Pins to determine which brands resonate most with Pinners and, in turn, help marketers and advertisers develop more effective campaigns.
ListenFirst’s offering measures Pinterest interactions across more than 10,000 brands. This comprehensive platform allows marketers and advertisers to see board and Pin level data over time and examine the impact of different campaigns. Major brands, film studios, TV networks, Fortune 500 companies and service providers rely on ListenFirst to generate actionable insights that drive business performance. ListenFirst clients include studios, networks, brands and agencies, including Pepsi, Jose Cuervo, Michael Kors, A+E Networks, Sony Pictures Entertainment and others.
“Pinterest has always been important to our clients’ digital strategies because millions of people use the platform every day to interact with brands by Pinning products, articles, recipes and more,” said Jonathan Farb, Chief Product Officer of ListenFirst Media. “For the first time, ListenFirst is able to measure this activity and meet the needs of brands looking to assess how their marketing efforts on Pinterest impact consumer engagement.”
In addition to analyzing and visualizing Pinterest activity, ListenFirst will use this data to inform its proprietary tools that measure the most impactful brands and marketing campaigning across all critical digital and social media platforms.
In an increasingly digitized brand universe, ListenFirst is a data and analytics company that aggregates data streams from a wide range of sources – including sales figures, customer engagement, research & tracking, media impact, and social media platforms – to let brands know how they stack up against each other, glean insights into what’s working, and ultimately optimize business performance. Since inception in 2012, ListenFirst has been working with a wide portfolio of clients, including A+E Networks (A&E, History, and Lifetime), Food Network, Samuel Adams, Sony Pictures Entertainment, Universal Pictures, USA Network and others.
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