LISTENFIRST MEDIA LAUNCHES FIRST-OF-A-KIND DATA SERVICES PORTAL
Portal Allows Clients To Gauge and Access Online Engagement for 1,500 Films, 3,000 TV Shows, and Thousands of Consumer Brands
NEW YORK, NY (December 8, 2014) – ListenFirst Media, the leader in cross-channel digital analytics, today announced the launch of the new subscriber area to the ListenFist Data Services Portal, which will allow users to directly access their ListenFirst Data Service Subscriptions, including ListenFirst Digital Audience Ratings™ (DAR) for TV and Film and ListenFirst Digital Engagement Ratings™ (DER). For the first time, the portal makes it possible -- with one click -- for users to track engagement around both their own brands and their competitors’ brands, and to see how things are trending in their industry and in the brand universe at large.
ListenFirst’s data services take the millions of data points that ListenFirst’s platform collects daily and turns them into holistic, at-a-glance metrics that reveal how a brand is doing across the digital sphere. Their first data services for the media industry - ListenFirst Digital Audience Ratings™ (DAR) for TV and Film - provide a view into which programs and films are captivating fans on a daily basis, and are published weekly in both Variety and the New York Post. ListenFirst Digital Engagement Ratings™ (DER) are a similar metric that measures engagement across the consumer brand landscape, surfacing which brands are generating the most online engagement from their customers. By aggregating engagement data across the most critical and widely trafficked digital platforms, both DAR and DER offers insights about what programs, films, and brands are resonating the strongest.
More than 40 major studios, broadcast & cable networks, agencies, and consumer brands have been using ListenFirst’s data services since they launched in September. Some use cases include:
While ListenFirst’s Data Services are already used across industries to see trends, the new Data Services Portal is a place where subscribers can, with one click, obtain self-service access to and visualize all of their ListenFirst data subscriptions in a dynamic environment.
Within the Portal, users can gauge engagement for 1,500 films, 3,000 TV shows, and thousands of consumer brands across 40+ verticals. They have the ability to customize filters dynamically, select whatever time frame they’d like to look at, and dig into their selected brand’s engagement rating to see the contribution of engagements broken out by data channel (e.g. Facebook, Google+, Instagram, Tumblr, Twitter, Wikipedia, YouTube).
ListenFirst Data Subscriptions are available to brands, studios, television networks, agencies, advertisers, and other clients on a monthly subscription basis. The top ranking films and television according to ListenFirst Digital Audience Ratings ™ will continue to appear weekly in Variety (see the most recent installments here and here), while ListenFirst Digital Engagement Ratings will continue to appear daily in MediaPost (see the most recent rankings here.)
ListenFirst is a data and analytics company providing insights for brands. Leveraging our self-service platform, proprietary data products, and strategic analysis, we provide brands competitive context, industry standard benchmarks, reporting efficiencies, and a cross-platform vantage point to optimize business performance. ListenFirst aggregates data streams from a wide range of sources - from sales figures, customer engagement, research & tracking, media impact, social (such as Facebook and Twitter) and much more. Since inception in 2012, ListenFirst has been working with a wide portfolio of clients, including A+E Networks (including A&E, History, and Lifetime), Food Network, Proximo Spirits (Jose Cuervo, Three Olives, Kraken, etc.), NewYork-Presbyterian, Sony Pictures Entertainment, Universal Pictures, USA Network, and others.
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