NEW YORK, NY (November 10, 2015) – ListenFirst Media, the leader in providing cross-channel analytics and measurement for brands, studios, and networks, today announced that its Co-CEO / Co-Founder, Jason Klein, delivered a feature presentation on “Measuring Cross-Media Engagement” at the ARF Audience West: How Advertising Works 2015 conference at Facebook Headquarters in Menlo Park, CA.
Klein was joined by Bruce Goerlich, Chief Research Officer at Rentrak, to discuss measuring audience engagement for live TV using linear and digital/social signals, as a follow up to their initial research at ARF Audience Measurement in June 2015. The new research applied the proven methodology to analyze the top broadcast premieres from the recent Fall TV season.
“Our presentation with Rentrak demonstrated how powerful combining linear TV viewing patterns with behavior on social and digital media - including Facebook, YouTube, Instagram and Wikipedia - can be and where opportunities to leverage maximum value for advertisers lies,” said Jason Klein. “Most exciting was identifying a new way for networks and advertisers to identify impactful opportunities that traditional measurement overlooks.”
A link to a blog post on the presentation is here.
For more information and a full list of speakers, go to https://www.eiseverywhere.com/ehome/137306/speakers/.
In an increasingly digitized brand universe, ListenFirst is a data and analytics company that aggregates data streams from a wide range of sources – including sales figures, customer engagement, research & tracking, media impact, and social media platforms – to let brands know how they stack up against each other, glean insights into what’s working, and ultimately optimize business performance. Since inception in 2012, ListenFirst has been working with a wide portfolio of clients, including A+E Networks (A&E, History, and Lifetime), Food Network, Samuel Adams, Sony Pictures Entertainment, Universal Pictures, USA Network and others.
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