LISTENFIRST LAUNCHES UNIQUE BOX OFFICE TRACKING PLATFORM BASED ON EXCLUSIVE DIGITAL AND SOCIAL ANALYTICS
ListenFirst Projection for Spectre: $73M - $77M
Actual Ticket Sales for Spectre: $73M
NEW YORK, NY (November 9, 2015) – ListenFirst Media, the leader in providing cross-channel analytics and measurement for studios, networks, brands and agencies, today announced its new Box Office Tracking Platform -- the first way to gauge opening weekend ticket sales based on a proprietary technology for measuring cross-platform social and digital engagement. This unique measurement of opening weekend performance will drive marketing, promotional, distribution and financial decision making.
One month from its November 6 release, the ListenFirst Box Office Tracking Platform estimated that Spectre, the new James Bond film, would open the weekend with ticket sales of $73–$77 million, shown in the below time-stamped computation. Spectre finished the weekend with actual ticket sales of $73M.
“While we’ve had no doubt our years of aggregating and organizing historical data across billions of signals from moviegoers would prove critical, we’re thrilled to finally unlock their value in helping project box office performance. Particularly at a time when traditional tracking approaches have proven more limited, we believe the market is ripe for a solution that goes beyond the obvious sources of intelligence. Our success with Spectre is just the beginning of this exciting evolution for the industry,” said Jason Klein, co-CEO/co-Founder of ListenFirst Media.
The Box Office Tracking Platform analyzes a full range of fan engagement extracted from digital and social platforms, including Facebook, Twitter, Instagram, Tumblr and others; video portals, such as YouTube; and sources of critical and fan reviews across every film today. The final analysis draws on years of ListenFirst’s proprietary historical data.
Select companies will be invited to the Beta Partner program beginning next month and subscriptions will be available in Q1 2016. ListenFirst is a recognized leader for providing brands with the most comprehensive social media and digital analysis. Major and independent film studios, TV networks, Fortune 500 companies and service providers rely on ListenFirst to generate actionable insights that drive business performance. Select clients include A+E Networks (A&E, History, and Lifetime), AMC Networks, Food Network, Jose Cuervo, NewYork-Presbyterian, Sony Pictures Entertainment, Universal Pictures, USA Network, and others.
In an increasingly digitized brand universe, ListenFirst is a data and analytics company that aggregates data streams from a wide range of sources - including sales figures, customer engagement, research & tracking, media impact, and social media platforms - to let brands know how they stack up against each other, glean insights into what’s working, and ultimately optimize business performance. Since inception in 2012, ListenFirst has been working with a wide portfolio of clients, including A+E Networks (A&E, History, and Lifetime), Food Network, Jose Cuervo, NewYork-Presbyterian, Sony Pictures Entertainment, Universal Pictures, USA Network, and others. The ListenFirst Digital Audience Rating (DAR)™ is a measurement standard in the television and film industries, while the ListenFirst Digital Engagement Rating (DER)™ is a measurement standard amongst the consumer brand universe.
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