NEW YORK, NY (June 12, 2015) – ListenFirst Media, the leader in providing cross-channel analytics and measurement for brands, studios, and networks, today announced that its Co-CEO / Co-Founder, Jason Klein, will be featured as a speaker at the ARF Audience Measurement 2015 conference.
Klein will join Executive Vice President of Statistical Operations and Data Science, Michael Vinson, Ph.D. to discuss measuring cross-media engagement. The presentation will take place on Tuesday, June 16 at 12:30 p.m. ET. The conference takes place at the Conrad Hotel in New York City. For more information and a full list of speakers, go to https://eiseverywhere.com//ehome/109102.
In an increasingly digitized brand universe, ListenFirst is a data and analytics company that aggregates data streams from a wide range of sources - including sales figures, customer engagement, research & tracking, media impact, and social media platforms - to let brands know how they stack up against each other, glean insights into what’s working, and ultimately optimize business performance. Since its inception in 2012, ListenFirst has been working with a wide portfolio of clients, including major television networks, film studios, healthcare providers, beverage companies and others. ListenFirst Digital Audience Ratings™ (DAR) are a measurement standard in the television and film industries, while the ListenFirst Digital Engagement Ratings™ (DER) are a measurement standard amongst the consumer brand universe.
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