LISTENFIRST ANNOUNCES "AFFINITIES ENGINE," A DIGITAL ANALYTICS TOOL LAUNCHED IN PARTNERSHIP WITH AMC NETWORKS
New Digital Marketing Tool Provides Detailed Look at How Brand Audiences Overlap Online
NEW YORK, NY (May 16, 2016) – ListenFirst Media, the premiere analytics company that comprehensively measures online impact for some of the world’s largest brands, announces the launch of its “Affinities Engine” – providing companies with an unprecedented level of insight into what their fans like and how the fans of different companies overlap. Longtime ListenFirst client AMC Networks is the official launch partner of the Affinities Engine.
Powered by ListenFirst’s proprietary technology, the Affinities Engine pulls insights from key digital and social platforms to analyze and compare the publicly expressed interests of 100 million consumers. Unlike other products that simply count the number of shared social media followers between brands, the Affinities Engine factors in key insights like consumer behavior, sentiment, lifestyle and cultural interests.
“By understanding what else is popular with their fans and how those overlapping interests evolve, brands and media companies can make strategic decisions about how to best cross-sell product, optimize content, target ads and engage in partnerships,” said ListenFirst Chief Product Officer Jonathan Farb.
Using the Affinities Engine, AMC Networks was able to determine that fans of its popular show, “The Walking Dead,” had expressed affinities for Microsoft, sneaker brand Vans, Verizon, Kayak and KFC in their public social media activity. For BBC America, the Affinities Engine uncovered that Burger King, Dairy Queen, Google, Microsoft, and Pepsi are aligned with “Doctor Who.”
"Our shows have demonstrated some of the highest levels of fan engagement on television and, for years, we have been working with our ad partners to leverage that engagement for their own products and brands,” said Tom Ziangas, AMC Networks’ Senior Vice President of Research & Insights. “The ListenFirst Affinities Engine is an enormously powerful tool, because it uses public social media expressions and advanced analytics to map connections between fans of specific shows and potential advertising partners, in an environment in which ad messages have to work harder than ever to connect and break through.”
In an increasingly digitized brand universe, ListenFirst is a data and analytics company that aggregates data streams from a wide range of sources – including sales figures, customer engagement, research & tracking, media impact, and social media platforms – to let brands know how they stack up against each other, glean insights into what’s working, and ultimately optimize business performance. Since inception in 2012, ListenFirst has been working with a wide portfolio of clients, including A+E Networks (A&E, History, and Lifetime), Food Network, Samuel Adams, Sony Pictures Entertainment, Universal Pictures, USA Network and others.
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