ListenFirst's Report for Media Publishing Industry Reveals Social Branded Content Nearly Doubled in 2017
Social branded content up 98%, Fatherly with New York Life Insurance lands #1 branded post
NEW YORK, Feb. 27, 2018 -- ListenFirst, the most comprehensive social analytics solution for the enterprise, today released its Media Publishing: Social Branded Content Report with key insights into the adoption, effectiveness, and strength of social branded content as a new advertising opportunity. ListenFirst's report reveals social branded content on Facebook grew by 98 percent in 2017 and outperformed all other posts published by the media publishing industry by 5 percent.
"As the most recent Facebook algorithm update has demonstrated, it's increasingly difficult for brands to achieve escape velocity for the distribution of their content marketing programs on their own. Working with publishers gives marketers an edge as they're leveraging the media property's credibility, not just with consumers, but with platforms as well. ListenFirst is the only measurement partner Fatherly has worked with that can contextualize the value of branded content in a marketer's media mix while also helping publishers understand how their performance in a distributed environment stacks up against the competition," said Mike Rothman, CEO and Co-Founder, Fatherly.
"The return advertisers are getting by partnering with publishers on social branded content illustrates the value of partnering with a great media brand that creates engaging content and has a loyal following," says Jason Klein, Co-Founder and Co-CEO, ListenFirst. "While Facebook's news-feed algorithm change might cause uncertainty across the media and advertising industries, advertisers who partner with premium media companies still stand to benefit from their combination of scale, targeting, and ability to create meaningful interactions with passionate communities."
Key takeaways from the report include:
To download the report, please visit: https://www.listenfirstmedia.com/branded-content-media-publishing-824561.html
ListenFirst is the most comprehensive enterprise social analytics solution. Powered by deep machine learning, ListenFirst unites billions of consumer signals from every social platform to give brands a complete view of their customer and performance, and analytics to drive business outcomes. ListenFirst offers insight on owned, organic, earned, and paid social activities and has the deepest data set, including cross-platform private data benchmarks no other company can provide. Founded in 2012, ListenFirst is trusted by leading global brands including Turner, Amazon, Gap Inc., Kendo Beauty, Michael Kors, and Warner Bros., and is regularly featured in The Wall Street Journal, Variety, Ad Age, Forbes and more. For additional information, visit www.listenfirstmedia.com.