ListenFirst's State of Social TV Report Provides Key Insights To Combat Facebook's News Feed Changes
TV social branded content up 30%, Facebook organic reach down 40% for media industry
NEW YORK, Jan. 25, 2018 -- ListenFirst, the most comprehensive social analytics solution for the enterprise, today released its State of Social TV report with key insights into Facebook's organic reach, how consumers are engaging with TV properties on social media, audience make-up of consumers engaging with TV properties, and the rise of social branded content as a new advertising opportunity. ListenFirst's report reveals that in 2017 Instagram took over Facebook in engagement for the first time, organic reach of media posts on Facebook declined 40%, and social branded content outperformed all other TV posts by 42%.
"The growth of TV social audiences presented a new advertising opportunity in the form of branded content. So, naturally, Facebook's recent announcement about changes to its News Feed has put a lot of media companies on edge," says Jason Klein, Co-Founder and Co-CEO, ListenFirst. "The unique insights in this report can help media companies better prepare for the Facebook changes to come, and also presents advertisers with a compelling reason for continuing to partner with media companies on social branded content."
Key takeaways from the report include:
To download the report, visit: https://www.listenfirstmedia.com/state-of-social-tv-2018.html
ListenFirst is the most comprehensive enterprise social analytics solution. Powered by deep machine learning, ListenFirst unites billions of consumer signals from every social platform to give brands a complete view of their customer and performance, and analytics to drive business outcomes. ListenFirst offers insight on owned, organic, earned, and paid social activities and has the deepest data set, including cross-platform private data benchmarks no other company can provide. Founded in 2012, ListenFirst is trusted by leading global brands including Turner, Amazon, Gap Inc., Kendo Beauty, Michael Kors, and Warner Bros., and is regularly featured in The Wall Street Journal, Variety, Ad Age, Forbes and more. For additional information, visit www.listenfirstmedia.com.