While social media existed before the 2010s, Myspace was founded in 2003 and Facebook was founded in 2004 for instance, the past decade was when social media truly became front and center in our lives. During the last 10 years, social media impacted nearly every facet of our society: how we communicate with friends, how we search for jobs, where we consume content, the nature of celebrity, and social media has arguably even altered the results of national elections.
To mark the passing of the 2010s, ListenFirst is celebrating the occasion in the way most befitting of the best social analytics platform – a lot of cool data. We’ve launched 20 Days of Data to share twenty of the social media statistics that most represent the past decade in social media.
Here’s a preview of some of the social media statistics that best explain the 2010s:
#1: The Top President Trump Tweet Was A Wrestling Video
During the decade, the best performing Tweet that Donald Trump had as president was old footage of him wrestling in the WWE, edited to look like he was body slamming the CNN logo to the ground. That Tweet generated 310K Retweets and 39.4 Million video views. Overall since Trump has been president, meaning January 20, 2017 through December 31, 2019 there were 1 Billion Responses to his Tweets and 189.2 Million Shares of his Tweets.
#2: The Favorite Royal Couple Is The One Stepping Down
Prince Harry and Meghan Markle have recently announced that they plan to step back from the British Royal Family and become financially independent. Twitter analytics indicates they would be very missed if that means they’re stepping away from the spotlight. On Twitter, there were 8.9 Million mentions around the Prince Harry & Meghan Wedding in May 2018. In comparison, there were only 3.7 Million mentions of the Prince William & Kate Wedding in April 2011.
#3: Pride is On the Rise (Especially for Millennials)
In June 2010, there were less than 19K mentions of Pride Month on Twitter. Fast forward to June 2019, where there were more than 7.5 Million Twitter mentions. Furthermore, on July 26, 2015, when the Supreme Court legalized same-sex marriage, there were more than 4.6 Million mentions on Twitter, with 74% of that conversation coming from Millennials—the age group which advertisers are most eager to reach.
Going forward, you can expect even more brands to shape campaigns around inclusionary messaging during Pride month, and participate in social issues that their social media audiences care about as well.
#4: Zombies Were More Popular Than Dragons
The two biggest genre TV shows of the 2010s were The Walking Dead and Game of Thrones, but when it came to capturing social media responses there was one clear winner. Between 2010-2019, The Walking Dead received 831.2 Million responses on Facebook, Twitter, Instagram, Tumblr, and YouTube compared to Game of Thrones getting 310.8 Million responses on those platforms in that time period. In fact, it was only in 2019 around its final season when Game of Thrones finally had the higher tally, generating nearly 113 Million responses (compared to The Walking Dead’s 61.3 Million responses).
There are few reasons The Walking Dead did better on social media, including The Walking Dead having more episodes per season, typically 16 compared to Game of Thrones having 6-10 episode seasons. Also, the amount of people who had access to the shows may have affected performance. Game of Thrones could only be seen by paying for HBO while The Walking Dead was available on basic cable and Netflix.
#5: 2015 Was The Year Of Peak Interest In Tom Brady And The Kardashian Clan
There were 6.2 Million Tweets mentioning Tom Brady in 2015, the most Tweets he generated in the 2010s. The combined Kardashians and Jenner family received 25 Million mentions on Twitter in 2015, which was also their highest during the decade. With Tom Brady, the chatter was around the Deflategate scandal while 2015 was also the year that Caitlyn Jenner came out as a transgender woman.
Overall, there were 17.7X more Tweets mentioning Tom Brady in 2019 than in 2010 while the volume of Twitter mentions around the Kardashians and Jenners saw a 9.4X increase in the same time period.
#6: Netflix & Amazon are also Behemoths on Social
How we shop, interact with brands and people, and consume content has radically changed during the last ten years.
In 2019, there were more than 5.2 Million Tweets that mentioned the Twitter account @Amazon, up from 151K Tweets mentioning @Amazon in 2010. Brands like Amazon could sell products to customers without ever leaving the Instagram app or manage customer service through social media replies and comments. See the full stat here!
Meanwhile, Netflix welcomed 584X more new fans to their social media accounts in 2019 than in 2010. The streaming platform has radically changed the dating scene. Instead of heading out to a movie theater, now couples are streaming those films at home, as exemplified by there being 868.6K Tweets mentioning Netflix and Chill in 2019.
While the 2010s were a period of tremendous growth for social platforms, the social media data gives every indication that social media will be even more central to our lives in the 2020s. By working with the best social analytics platform, brands will get the most actionable insights for their social media strategies.