TV social audience growth up 16% in Q1 2019, Social engagement up 6% for TV industry
NEW YORK, May 14, 2019 /PRNewswire/ -- ListenFirst, the most comprehensive social analytics solution for the enterprise, today released its 2019 State of Social TV report with key insights into how consumers are engaging with TV properties on social media, the impact on TV arising from the changes in audience and content quality across social platforms, and the continued rise of Instagram. ListenFirst's report details the rise in Instagram Stories, fan footprint and engagement, growth in YouTube subscribers and viewership for TV pages, and the uptick in Facebook organic reach and Twitter engagement after major declines.
"This report shows the effects that the various social platforms' changes in the past year had on TV audiences; from Facebook's algorithm change, to Twitter's bot purge, to Instagram's Stories enhancements," says Jason Klein, Co-Founder and Co-CEO, ListenFirst. "The unique insights in this report can help TV networks understand and capitalize on the platforms, content types, and strategies which are thriving in the current social landscape."
Key takeaways from the report include:
To download the report, please visit: http://go.listenfirstmedia.com/state-of-social-tv-2019