LISTENFIRST AND BLEACHER REPORT LAUNCH FIRST DIGITAL ENGAGEMENT RATINGS OF GLOBAL SOCCER CLUBS
Ratings Track a Wide Range of Social Media and Other Digital Channels To Reveal Which Teams Are Most Engaged with by Fans
F.C. Barcelona Highest Ranked Club for the Week of December 15th
NEW YORK, NY (December 17, 2014) – ListenFirst Media and Bleacher Report today announced that they will be publishing ListenFirst Digital Engagement Ratings™ (DER) for global soccer teams, revealing which clubs are resonating the strongest with their fans.
ListenFirst Digital Engagement Ratings are based on an algorithm that measures fan engagement with soccer teams across Facebook, Google+, Instagram, Tumblr, Twitter, Wikipedia, and YouTube. This standardized, cross-platform rating will enable soccer leagues, soccer fans, advertisers and agencies, to understand the magnitude of fan affinity for all soccer league properties globally, and compare any property’s performance to the rest of the competitive landscape.
"Social engagement is now vitally important for the world’s top soccer clubs, as they seek to define a voice, grow their global brands and develop new revenue streams. A strong social strategy is both key to connecting with existing fans and the most effective way to attract a new audience, which is why the timing is perfect for weekly rankings that measure clubs on their success in this area.”
“Sports and data have always had a bond like no other. And while data representing all aspects of team and athlete performance has long been in abundance, it’s great to finally provide the front office with a form of measurement that can be used to improve outreach to fans and articulate additional value to sponsors.”
The ratings will cover teams in all the major soccer leagues in the United States and Europe, including Barclays Premier League, La Liga, Major League Soccer, and many more.
The Top 10 Soccer Clubs and Top 3 Trending Soccer Clubs as ranked by ListenFirst DER will be posted on Bleacher Report every Wednesday. Additional ratings data will be offered on a subscription basis to soccer clubs & leagues, agencies, advertisers, and other select clients in ListenFirst’s Data Services Portal.
ListenFirst Digital Engagement Ratings™ (DER) - Sports is one of many industry standard data currencies that ListenFirst produces. Its data services for the media industry - ListenFirst Digital Audience Ratings™ (DAR) for TV and Film - provide a view into which programs and films are captivating fans on a daily basis, and are published weekly in Variety. ListenFirst Digital Engagement Ratings™ (DER) measure engagement across the consumer brand landscape, surfacing which brands are generating the most online engagement from their customers. The top 10 consumer brands are published daily in MediaPost.
The top ten clubs for the period of December 9th - December 15th were:
In an increasingly digitized brand universe, ListenFirst is a data and analytics company that aggregates data streams from a wide range of sources - including sales figures, customer engagement, research & tracking, media impact, and social media platforms - to let brands know how they stack up against each other, glean insights into what’s working, and ultimately optimize business performance. Since its inception in 2012, ListenFirst has been working with a wide portfolio of clients, including major television networks, film studios, healthcare providers, beverage companies and others. ListenFirst Digital Audience Ratings™ (DAR) are a measurement standard in the television and film industries, while the ListenFirst Digital Engagement Ratings™ (DER) are a measurement standard amongst the consumer brand universe.
About Bleacher Report
Bleacher Report, a division of Turner Sports, is the leading digital destination for team-specific sports content and real-time event coverage, and is one of the fastest-growing digital properties in the U.S. Bleacher Report’s editorial and video teams, led by a growing roster of lead writers and premier contributors, create hundreds of pieces of content per day to provide fans with the most comprehensive experience for their favorite teams and topics across all major sports. Bleacher Report also provides an unmatched fan experience on mobile devices through Team Stream™, the top-rated, industry-leading tablet and smartphone app, and via the Bleacher Report daily sport- and team-specific email newsletters. www.bleacherreport.com
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Bleacher Report Contact
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