BETA
This is a BETA experience. You may opt-out by clicking here

More From Forbes

Edit Story

Super Bowl Halftime Show 2020: Twitter Reacts To Jennifer Lopez

This article is more than 4 years old.

All eyes were on Jennifer Lopez on Sunday as she and Shakira took the field at the center of the Hard Rock Stadium in Miami for the Super Bowl halftime show. It was a triumphant return for Lopez after her Oscar snub, as she proved her vocal and dance talent performing songs from her 21-year-long music career. She showed her range, exploding with Bronx charm as she opened with “Jenny from the Block,” commanding the stage in a perfectly choreographed rendition of “Get Right,” joining Shakira in a salsa number and welcoming her daughter on centerfield for a duet of “Let’s Get Loud” and “Born in the USA”—while donning a cape with both the Puerto Rican and American flags. At other points J Balvin and Bad Bunny took the stage, continuing the celebration of Latinx musicians.

“Let’s show the world what two little Latin girls can do,” Lopez wrote on Instagram leading up to the show.

They did just that. Lopez thrives on spectacle, which for her translated to five outfit changes, props (even a pole, in a tribute to her Hustlers character) and pyrotechnics.

While Lopez isn’t getting paid for her performance, if history repeats itself she will reap a reward. The exposure that the halftime show provides leads to a big boost in record sales and streams. Last year, sales of Maroon 5’s entire catalog jumped 488% following the band’s halftime performance, and the six songs they performed climbed 587%, according to Billboard.

That’s not mentioning the millions of social media impressions the show garners each year, with everyone from Questlove to Lady Gaga chiming in. There were more than 1 million tweets mentioning Lopez and Shakira directly, according to social analytics firm ListenFirst, which is up 431% from last year’s 127,576 mentions about Maroon 5. There were 1,114,545 tweets mentioning the halftime show, in general, and 69% of them expressed a positive sentiment, with 38% of tweets expresssing joy and 8% expressing love, according to ListenFirst.

Here’s a look at some of the best and buzziest of Super Bowl halftime Twitter:

Send me a secure tip