In today’s market, it’s starting to get more and more complicated to break through the noise and reach potential buyers. So instead, brands are turning to social media influencers and reaching targeted segments authentically via a paid partnership.
How To Build A Social Media Influencer Campaign
Looking for a way to build a loyal customer base and increase your brand awareness? Want to meet your marketing goals faster?
If you answered yes to either question, influencer marketing could be what your business needs. Its global market cap of almost $6 billion in 2020 and compound annual growth rate of 32% clearly illustrate its rapid adoption and future potential.
But does influencer marketing actually generate sales?
In many cases, the answer is a resounding yes: 62% of marketers say they’ve seen an increase in sales when working with influencers on campaigns.
In this influencer marketing guide, you’ll discover how to create your influencer marketing strategy with successful examples of brands.
We’ll cover:
What Is Influencer Marketing?
According to Wikipedia, Influencer Marketing is a form of social media marketing involving endorsements and product placement from influencers, people, and organizations who have a purported expert level of knowledge or social influence in their field.
Determine Your Social Media Influencer Goals
To set up a successful influencer marketing campaign, you need to do three things: identify your target audience, set your budget, and establish Key Performance Indicators.
Key Performance Indicators to consider include:
- Audience reach
- Impressions
- Views
- Engagement
- Click-throughs
- Increase in followers
- Sales
Choose The Right Social Media Channels
How Much Does Influencer Marketing Cost?
Identify The Right Influencer
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Nano-influencers
10,000 followers or fewer, like mommy blogger Lindsay Gallimore (8.3K followers)
Micro-influencers
10,000 to 100,000 followers, like lifestyle blogger Sharon Mendelaoui (13.5K followers)
Macro-influencers
100,000 to 1 million followers, like food and travel creator Jean Lee (115K followers)
Mega-influencers
1 million+ followers, like TikTok star Savannah LaBrant (28.3M followers)
Choosing An Influencer
Top Webinars About Influence Marketing
The Key to Partnership & Influencer Success: Identifying The Metrics That Matter
Influencers, ad partners, and TikTok creators. Third-party partners play an increasingly crucial role when it comes to introducing your brand to new audiences. Because these partnerships can be so impactful, finding the perfect match and identifying the appropriate KPIs requires strategy.
Elevate Your Influencer & Partner Campaigns on Social Media
Marketers often struggle to identify and evaluate the performance of social media influencers. And for Ad Sales teams, it’s never easy to prove the value of their social media channels when seeking paid partnership opportunities.
Measuring the Brand Impact of Influencers
Influencer marketing has moved from the latest social media trend to a key budget item in advertisers’ social media plans. While the need to effectively analyze the full impact of this investment has never been greater, measuring success is a challenge.
Top Reports About Influencer Marketing
5 Steps to Valuable Sponsorships
Learn how to source and keep valuable sponsors. We’ll provide guidance on how to best determine which metrics should be considered at different stages of the partnership.
4 Steps to a Successful Influencer Strategy
Learn the importance of influencer marketing, how to find the influencers that are right for your brand, what information you need to create the best campaign, and which metrics to monitor when measuring ROI.
2022 Social Media Marketing Trends Survey
ListenFirst questioned 200 brand marketing and analytics professionals on the future of social media marketing, asking the probing questions marketers most need answered.