- Why social media analytics is critical to your strategy
- Understand the difference between listening and analytics
- Learn how to analyze reactions
- Determine how to monitor your fan growth
Social media listening is a great way to measure the conversations happening and to analyze the sentiment around your brand. However, with listening alone, you’re only hearing from the vocal minority.
The majority of your consumers are not the ones making noise. They’re busy living their lives and showing you how they feel by click-based engagement with your post.
In this report, we’ll share why social listening isn’t enough and why analytics is critical so you can focus on the data that really matters to help grow your business.