Four Ways B2B Brands Can Effectively Market on TikTok

Social Media Marketing
In this report you'll learn:
  • The importance of videos showcasing value proposition
  • How to leverage education videos focused on the end user
  • The value of featuring real employees to make videos feel more authentic
  • How embracing trends help with For You Page placements

TikTok is one of the most effective ways for brands to reach the widest possible audience through social media. However, for brands targeting other brands, hitting the largest audience isn’t nearly as important as reaching a relevant audience.

So how are B2B brands using TikTok to successfully connect with the right audience? 

To answer that question, ListenFirst analyzed the content that prominent B2B brands were posting on TikTok to determine what strategies are driving the most engagement. We identified 4 impactful ways that B2B brands are connecting and are sharing the results in the following mini-report. 

ListenFirst is not an official TikTok partner, and instead has built an integration with TikTok’s Application Programming Interface (API) to deliver a deeper level of content analysis to ListenFirst clients.

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