How do Food and Grocery Brands need to change their messaging on social media?
|There’s no question that the coronavirus outbreak is changing our relationship with food. With eating in restaurants no longer an option, layoffs and supply chain issues making it less of a given that customers can access or afford the food they want, and with people cooking more at home than they have in possibly several generations; how audiences are thinking about food is drastically different than it was just a couple of months ago.|
Understanding what audiences want food brands to post about is critical for a social media strategy, and the knowledge of what worked in the past isn’t necessarily helpful in the current climate.
In this special report, ListenFirst will provide the food industry the full picture of what the rapidly changing status quo looks like and what the new social media best practices are during this trying time.
WHAT’S IN THE REPORT
- How consumers are feeling: Is conversation shifting? Are emotions changing?
- How social engagement has changed for the food industry – which brands and categories are leading?
- Food content and themes that are driving brand loyalty