2021 Fashion Industry Recap

Fashion Industry Recap

An industry look at the fashion industry’s engagement and followers trends, top content and campaigns, and monthly creative trends worth knowing about.

2021 Beauty Industry Recap

Beauty Industry Recap

An industry look at the beauty industry’s engagement and followers trends, top content and campaigns, and monthly creative trends worth knowing about.

Consumer Brands: Social Media Industry Benchmarks

Industry Benchmarks

The ListenFirst Industry Benchmarks Report for Consumer Brands answers all these questions and more, arming your team with the competitive insights necessary to make sure your social media content is being seen by the widest, most relevant audience.

The Super Bowl and Social: A Guide To Campaign Success

How can my brand see the most social media success around our Big Game related campaign? For marketers the many ways to share content on social media is exciting, but for many brands the Super Bowl is the centerpiece of their marketing efforts for the year, and it’s not the time you want to experiment […]

The Economics of Influencers: A Guide To Measuring Partnerships

The Economics of Influencers: A Guide To Measuring Partnerships

How can you measure influencer success? Studies have repeatedly shown that advertisers can expect a much higher return on investment from their influencer marketing efforts than from any other form of advertising. However, measuring success is a problem. This guide will help you understand the economics behind influencer partnerships.