How can the TV industry see the most success on social media?
A recent study conducted by the independent research firm of Hobson & Company identified what aspects of social media research and analytics are most valuable to the TV industry, and why.
This case study highlights the findings of the study with ListenFirst customers, providing ways in which the TV industry can quantify the business value of social media, including:
- Improved access to social data and insights
- Smarter spending across media and creative
- Informed strategic decision-making
- Proactive brand protection
- Industry and data expertise thought leadership
