• Skip to main content
  • Skip to footer
ListenFirst Media

ListenFirst Media

ListenFirst Media - Intelligent Social Media Analytics Platform

Login Get a Demo
  • Home
  • Our Solution
    • Monitor earned and owned social channelsSocial ListeningSocial Listening
    • Know what your audience really cares about and whySentiment AnalysisSentiment Analysis
    • Prioritize efforts and optimize a plan of attackCampaign & Content AnalysisCampaign & Content Analysis
    • Analyze the effectiveness of social media effortsCompetitive Rankings & BenchmarksCompetitive Rankings & Benchmarks
    • Stay competitive in a video-driven worldVideo AnalysisVideo Analysis
    • Gain share of voice with the right audienceAudience AnalysisAudience Analysis
    • Map connections between fans and partnersInfluencer AnalysisInfluencer & Partner Analysis
  • Our Company
    • About Us
    • Careers
    • In The News
  • Resources
    • Blog
    • Case Studies
    • Reports
    • Rankings
  • Contact

Michael Kors uses Instagram analytics to

Optimize Social Success during NY Fashion Week

 

Michael Kors marketing team turned to ListenFirst for data-driven insights to help them create a winning social campaign strategy.

June 20, 2019 by

Michael Kors wanted to stand out during one of the fashion industry’s highest exposure events—the 2016 Fall New York Fashion Week. But, competition was tough as luxury fashion brands dominate social media with a stream of creativity, innovation, and celebrity. In order to make sure they were building buzz and winning social share of voice on its runway day, Michael Kors turned to ListenFirst to measure their success across social channels.

INDUSTRY

Retail

CHALLENGE

Outperforming the socially engaged competition

Articulating their success internally and externally (press)

SOLUTION

Benchmarks that allowed them to see in real-time where they are relative to the competition

Industry highlights and trending timeline of NYFW events, paired with consumer reactions

Data and insights that they could share internally and externally to tout their success

RESULTS

Michael Kors was the fan favorite at NYFW, with the #AllAccessKors campaign dominating social media the entire week

Thanks in part to assembling the best fashion talent in the world, and with an “easy American fashion” collection that was widely praised by both consumers and the press, Michael Kors had its most impressive NYFW performance yet across social

As soon as the show kicked off, fans swarmed to Michael Kors’ social presences to catch a glimpse of the new collection and watch the likes of top models walk the runway

As a result, the brand saw a massive increases in engagement across Facebook (+322%), Instagram (+426%), Twitter (+205%), and YouTube (+11,266%)​

Learn the best strategies from some of
the most ambitious brands in the world

Michael Kors
Read Case Study
A+E Network
Read Case Study
Nickelodeon
Read Case Study
More Case Studies

Footer

Links

  • Explore our Solution
  • Learn More from Case Studies
  • Get to Know our Company
  • See Who Ranks
  • ListenFirst in the News
  • Review Trends in our Reports
  • Get a Demo
  • Read our Blog
  • Developer Portal

Contact

Office: 917 426 4602
381 Park Avenue South, 4th Floor
New York, New York 10016
trust_icons
2020 Listen First Media Inc. | Privacy Policy | We Do Not Sell Your Personal Information