This recent study of the Top 160 Media Publishers (by total responses) by ListenFirst shows promising results for social branded content, with momentum gaining in the middle of 2017. As the quality of branded content improves, and as fan engagement with branded content grows, there exists a tremendous opportunity for advertisers and media companies to bring new value and new life to the advertising ecosystem.
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WHAT'S IN THE REPORT

• Adoption of social branded content
  
• Growth of social branded content by volume
• Effectiveness of social branded content
• Advertising categories leveraging social branded content
• Top Advertisers by volume
  
• Advertisers seeing returns
• Media companies selling social branded content
• Media companies driving advertiser returns​
• Best Practices

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