For marketers, researchers, and everyone else with a vested interest in understanding their video performance beyond aggregate Views metrics, there’s often a disconnect between what the data they’d like to have about their YouTube audience and the data they can actually access.
YouTube’s native analytics dashboards has some great information but frequently those findings are buried in tedious-to-reach locations, lack the visual presentation to be easily understood, or in other cases there are vital marketing metrics that are not accessible.
With those limitations in mind, ListenFirst is proud to share more details around our YouTube Insights feature, which solves all of those problems and more. ListenFirst’s YouTube insights includes performance data not available in YouTube’s native analytics, and displays the YouTube videos and metrics in an image-rich format, which makes the data far more digestible than being viewed in simple tables.
Advanced Video Analysis
The Pain Point: Finding all of your needed performance metrics is often a frustrating fishing expedition inside YouTube’s native analytics for each of your YouTube accounts. Yes, the information you’re seeking is provided somewhere but do you have the free time to find it?
The Solution: All of the YouTube metrics you’d need for evaluating performance are now housed in one unified dashboard location. That includes tracking Subscribers Gained/Lost to help determine what content is most resonating with the audience and YouTube Premium (previously YouTube Red) data points for insights around ad free content. Additionally, utilizing an image-rich format, performance insights are visually enhanced in a way that makes grasping key takeaways even easier.
The Result: With YouTube data presented in a clearer, more digestible form, it’s like wearing glasses for the first time in your life, which positively impacts your decision-making process around video content in the following areas:
- Data-Driven Strategies – Develop comprehensive strategies using in-depth analytics and insights, on both the brand – level and rolled-up parent-level.
- More Context – Measure trends and shifts in viewing habits over time to find out what works, and what you can do to change the outcome of your campaigns.
- Driving Business – Easily report on social video performance and how this compares to branded content performance, to understand what is driving your business objectives
YouTube Card And Teaser Data
YouTube Cards are pre-formatted notifications that publishers can use to entice viewers to watch another Video or Playlists, see another Channel, Donation to an approved charity, fill out a Poll, or a Link to a website. They can be placed at any time in a YouTube video and a small rectangular box or Teaser will appear in the upper right hand corner of the video. If tapped or clicked on the Card will appear on the right side of the video.
Cards and their teasers are some of the best pieces of real estate marketers have on YouTube for sharing CTAs, encouraging audience interaction and extending user interest with their content.
The Pain Point: Unfortunately, YouTube native analytics do not currently report Card or Teaser impressions, so content publishers don’t have enough information to determine how to properly optimize their Card and Teaser usage.
The Solution: With our YouTube Insights, ListenFirst provides clients with a robust offering of metrics not accessible in YouTube’s native analytics, including Card Impressions and Teaser Impressions.
The Result: Suddenly it’s no longer a guessing game what Teasers and Cards are most effective. Marketers can evaluate what type of Cards are being interacted with the most and adjust their strategies accordingly.
The bottom line is if you want to have the most comprehensive, easiest to understand view of your YouTube performance, that’s only available through ListenFirst and the YouTube Insights feature. If it’s because of metrics like YouTube Cards and Teaser impressions, or having all your YouTube data located in one centralized, visually optimized platform, using ListenFirst is your best bet for increasing viewership and engagement around your YouTube videos.
Want more information about how you can get the deepest insights into your YouTube strategies? We’d love to show you – request a demo here