For social media managers, analysts, marketing and sales professionals, it’s impossible to do your job without audience insights. Yet, when it comes to social media, there are often gaps in transparency.
Sure, information like views and time-spent-on-page is readily available. However, that tells you how your content is being interacted with, but nothing about the people engaging with that content.
Additionally, there’s no question that consumers are aware and frustrated by this problem as well. For instance, a SurveyMonkey poll found that 44% of people consider the ads they see on social media as irrelevant. More information is needed to better connect with brands’ audiences.
The Pain Point: Brands need more demographic, geographic and affinity-related information about their audience on social media than is either currently available or easily accessible from native analytics.
ListenFirst’s Audience Insights feature provides brands with a deeper understanding of their social audiences. With Audience Insights, brands can reach the right consumers, understand what they care about, and see profiles of competitive audiences.
With an in-depth understanding of their audiences across Instagram, Twitter, Facebook, and YouTube, marketers can make better informed decisions around campaign execution. They have the ability to:
- Optimize pre-, during, and post-campaign strategies based on audience trends
- Build and target fan profiles based on demographics, geography, and language data
- Improve content messaging based on audience composition
Additionally, media brands can use ListenFirst’s Instagram Audience Insights during advertiser pitches to prove where their social audience is located.
If you want the whole picture of your brand or competitors’ social media audiences, you can’t get that only relying on social platforms’ native analytics. ListenFirst Audience Insights will give your brand that extra level of data necessary to properly optimize your social media campaign strategy. Learn more by requesting a demo.