There’s no question that adding visuals makes content more understandable. For instance, in 1982,W. Howard Levie and Richard Lentz conducted a review of 155 studies surrounding the effects of text illustrations, and found that they increased understanding in 98% of experiments.
Along those lines, it would stand to reason that users get even more out of their social data and insights if their analytics platform was visually optimized.
The Pain Point: When brands are choosing a social analytics provider, they often have to choose between a beautiful interface and instant in-depth analytics. It’s a trade off: ease of use or comprehensive insights. Why can’t brands have both?
The Solution: Not only can ListenFirst’s users access all of the data and insights they need, but they can do so in one click with ListenFirst’s easy-to-use platform. ListenFirst’s content analysis is visual, intuitive, and fast, allowing our clients to view, analyze, sort, rank, and tag content, as well as quickly see which posts are organic vs. promoted, and how they performed against each other. Using ListenFirst, you can analyze content in three different views: Grid, Detail, and Table.
1. Grid View surfaces content in a visual array, with tiles which can be expanded to show key performance metrics.
2. Detail View surfaces content in large format visual previews and full text previews, allowing users to understand the full depth of the content strategy.
3. Table View, our previously available text-only display, allows you to surface content without their visuals for quick, scannable analytics and insights.
The Result: ListenFirst’s visually rich user interface enables our clients to save time and resources with easy-to-view insights and faster load-times. The ability to analyze, sort, and rank owned and competitive content in a visual UI, both on the individual and parent brand level, is not available in native insights tools for any of the channels enhanced with this feature.
With ListenFirst’s intuitive and comprehensive content analysis, mareketers can quickly inform and streamline the decision making process around content pre-production, planning, optimization, and post-campaign analysis.
While the expression may be “seeing is believing”, a more accurate statement would be seeing is understanding. ListenFirst’s beautiful and powerful platform enables brands to spend their time and resources on what’s actually important: optimizing their social media strategy. Find out more by requesting a demo above.