Whether you work as a marketing executive, in research, in digital/social, or in ad sales, there’s no question that understanding the competition is an essential part of your job. Brands don’t exist in a vacuum and content benchmarking is required to properly evaluate performance.
However, delivering those social media insights is easier said than done. Teams don’t have the tools necessary to properly access that social data without extensive manual legwork which no one realistically has the time to do. A more scalable, robust option is needed to get information about competitor performance faster.
The Pain Point:
Brands need more benchmarking capabilities to evaluate how their social media content is performing relative to their competitors, beyond just public metrics. If a native social media platform offers benchmarking services, customers typically have to pay for an expensive custom study to get relatively basic insights.
The Solution: Content Benchmarking
Brands can finally access the competitive insights and context they need around Facebook, Twitter, and Instagram organic and paid content. ListenFirst is the only provider of Content Benchmarks on authorized metrics (i.e. paid spend, paid CPC, reach, Instagram saves, etc.) in the market. ListenFirst’s exclusive content benchmarks allow brands to compare authorized, paid, and public content performance metrics to others across the industry, unlocking a new level of context that they won’t be able to find anywhere else.
Content Benchmarking strengthens decision making around a multitude of use cases for marketers including campaign planning, competitive positioning, campaign post-mortem, and in-flight optimization. With added context into their relative and competitive performance, brands can now better optimize their social media content during every step of a campaign, directly impacting revenue.
While comparing social media performance to competitors has traditionally been a time consuming, overly complex drain on resources – that no longer has to be the case. With the ListenFirst Content Benchmarking feature, brands can access easily digestible information about how their campaign is performing relative to industry averages and adjust accordingly, for an even more impactful connection with audiences.
Learn more about ListenFirst Content Benchmarking by requesting a demo.