As a marketer, do you know how well your videos are doing on social media compared to competitors? If you had to pause before being able to answer that question, you probably need to read the rest of this post.
Being able to benchmark against the industry and against successful brands in general is an essential marketing capability in any context; and yet, traditionally around social media video, the resources have been disjointed and incomplete. Understanding cross-channel video performance is tricky enough just around your own content; being able to track it around an unlimited amount of competing marketing voices is a next level challenge.
Luckily, ListenFirst’s advanced Video Analytics was set up to provide exactly the level of functionality and insight needed to understand competitive social video performance. Here’s how it works.
The Pain Point: Marketers don’t have the time, energy, or resources to track competitor activity around video on social media; making it impossible to have a complete enough picture of the social media ecosystem to fully optimize their own video content.
The Solution: Through advanced Video Analytics, ListenFirst provides competitive tracking and industry benchmarks for social video across Facebook, Twitter, and YouTube, using verified data collected directly through their APIs. ListenFirst’s competitive video analysis enables you to understand which of your videos and your competitors’ videos performed best, and why. You can also get video content best practices from your owned videos and branded content partnerships to maximize the value behind your creative marketing efforts.
The Result: Competitive Video Analytics improves performance on social media by providing the necessary information to most effectively optimize video content. Those benefits include:
- Most Comprehensive Data. Analyze view counts on owned and competitive video content across your entire industry.
- More Context. Measure trends and shifts in viewing habits over time to find out what works, what doesn’t, and what you can do to change the outcome of your campaigns.
- Driving Business. See how video on each social channel is driving towards your business objectives, and use ListenFirst’s benchmarks to compare.
Conclusion: By utilizing Competitive Video Analytics, marketers get a much deeper understanding of both where their video content is right now on social media and where it needs to be. A best-in-class solution, ListenFirst’s differentiated approach to providing cross-channel social analytics, leverages insights around the entire competitive set to make sure your video content is seen in the right context and at a more impactful scale.
