How do Beauty brands need to change their messaging on social media going forward?
|The beauty industry is essentially built on the presumption that people are going to be looking at you, and you want to look and feel as beautiful as possible. While traditionally that’s been a given, because of the pandemic, marketers can no longer take for granted that assumption. |
Stay at home orders have drastically reduced the amount of face to face interactions people are having, however social media data indicates that the Beauty industry still has a valuable role to play during the pandemic. While in person interaction is largely off the table, virtual facetime has skyrocketed.
In this special report, ListenFirst will highlight how social media audiences are adapting to this new reality and provide the actionable insights needed for Beauty brands to succeed on social media.
WHAT’S IN THE REPORT
- How consumers are feeling: Is conversation shifting? Are emotions changing?
- How social engagement has changed for the beauty industry – which brands and categories are leading?
- Beauty content and themes that are driving brand loyalty
- Trends in social media consumption beauty brands need to consider during this time