What Marketers Need To Know About The Clipping Economy
How paid distribution escaped the influencer economy and became a creator labor market hiding in plain sight. For marketers at all interested in creating viral online moments, understanding clipping and the economy that’s been created around it is essential knowledge. Clipping is a content distribution model where short, snackable moments are taken from longer form […]
What Marketers Need To Know About Video Games On Social Media
Gaming isn’t just another audience segment. It’s one of the largest cultural ecosystems on the internet, and social media is where its influence compounds. In the recent Video Games State of Social Webinar, ListenFirst’s Gaming Lead Brooke Argentum shared exclusive insights on how video game publishers are performing on social, audience trends, and best practices […]
What Social Media Bans for Kids Could Mean for Marketing
As governments move to restrict youth access to social media, marketers should pay attention to what changes when platforms become increasingly adult spaces. For years, conversations about children and social media have centered on mental health, screen time, and online safety. Now, those debates are becoming public policy. In the past week, Pew Research found […]
TikTok’s Microdrama Push Signals a New Storytelling Frontier for Marketers
TikTok’s latest investment isn’t about another content format. It’s a bet that serialized, mobile-first entertainment is becoming a core part of how audiences spend attention, and brands should be paying close attention. Introduction On June 29, TikTok entered the microdrama business in a much bigger way. The platform launched TikTok Mini Dramas, giving creators and […]