How do Alcohol Brands need to change their messaging on social media?
|While no industry was left untouched by the COVID-19 pandemic, in some ways the impact on the alcohol industry is unique. While many bars were forced to shut down, causing a massive disruption in how alcohol is consumed, almost all liquor stores were labeled ‘essential’ and allowed to stay open.|
The outbreak has brought shifts in consumer habits that is causing alcohol brand marketers to rethink their priorities and strategies. Understanding what is driving social media audiences to alcohol brands, and why, is critical for marketers to stand out and ensure they’re meeting their consumers’ needs.
In this special report, ListenFirst will provide the full picture of what social media marketing during the coronavirus pandemic needs to look like for alcohol brands.
WHAT’S IN THE REPORT
- How consumers are feeling: Is conversation shifting? Are emotions changing?
- How social engagement has changed for the alcoholic beverages industry – which brands and categories are leading?
- Alcohol beverage content and themes that are driving brand loyalty
- Key metrics alcohol brands need to consider during this time